We wanted to collaborate with a start-up tackling a social issue, and that’s how we discovered Naise, an app designed to combat inappropriate behavior at festivals and events. Naise allows users to report unwanted behavior through a simple report button, which forwards the report to the organization's team for quick and effective assistance. This way, Naise ensures that victims receive prompt support and gives bystanders the opportunity to make anonymous reports when they hesitate to intervene. With Naise, the responsibility for safety lies not only with visitors and bystanders but also with the event organizers. Naise collaborates with organizers to proactively and professionally address safety concerns.

However, Naise faced some challenges: their strategy, branding, and app design needed improvement. We stepped in to help. We created a fresh look and feel, a new brand identity, visual branding, social media design, and UI/UX design. After conducting insightful interviews with event organizers and festival-goers, we incorporated Naise's values into their brand story.

Naise is user-friendly, ensures safety, and is innovative—qualities that needed to shine through in their written and visual communication. We chose softer colors to create a welcoming atmosphere for bystanders rather than an alarming one. The typography and tone of voice are playful, appealing to younger audiences and encouraging them to download the app.