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2025

Allgoods Co.

Allgoods Co. is a contemporary lifestyle and apparel brand with a strong focus on quality, storytelling and international growth. With a growing presence beyond Europe, the brand needed visual support to strengthen its new collection and present itself confidently on an international stage.

This project was developed in close collaboration and under direction of Two of a Kind Agency.

Contained services:

T-shirt design, assisting photoshoot, presentation design, design for international fair in Las Angeles (booth visuals, flyer, advertisement, email invitation)

Brand collab:

Two Of A Kind Agency

Two models sitting on curved blue concrete steps, wearing black and white allgoods co. outfits, photographed in natural daylight.
Laptop placed on blue steps displaying an allgoods co. digital presentation with models wearing branded apparel.
Street level poster display showing two models in black allgoods co. outfits, viewed by people passing in the foreground.
Printed allgoods co. magazine on the floor, featuring two models in neutral toned clothing with the headline “Merch made right”.
Two models standing back to back outdoors, wearing black and white T shirts with bold allgoods co. slogans printed on the back.

The challenge

With the launch of a new collection and an upcoming international fair in Los Angeles, Allgoods Co. needed consistent, high-quality visuals that could work across multiple touchpoints. From apparel design to presentations, marketing materials and fair communication, everything had to feel aligned, professional and ready for an international audience.

The challenge was to translate the collection’s story into clear, strong visuals that could support both sales and brand perception, online and offline.

Large outdoor billboard featuring a model in a white T shirt with the allgoods co. logo, set against trees and an empty parking lot.

The solution

Under the direction of Two of a Kind, we supported Allgoods Co. with a range of visual design deliverables tailored to the launch and international rollout. We designed graphic elements for the new T-shirt collection, assisted during the photoshoot to ensure visual consistency, and created a clear presentation for showcasing the collection.

For the Los Angeles fair, we developed all supporting visuals, including booth graphics, flyers, advertisements and email invitations, making sure the brand was instantly recognizable and professionally represented across every touchpoint.

Person holding an open Allgoods Co brochure, showing lifestyle photography, product messaging, and icon-based service steps on a dark background.
Woman wearing a black hoodie and wide-leg black trousers, carrying a light-colored canvas tote bag against a minimal white studio background.
Three illuminated digital advertising panels set into a dark tiled wall, showcasing the Allgoods Co. brand. The left panel shows a smartphone scanning a garment tag labeled “Digital Product Passport.” The center panel features two models wearing black outfits against a light background. The right panel highlights fabric details with text reading “Supreme printability” and the Allgoods Co. logo.

The impact

Allgoods Co. launched its new collection with a cohesive visual presence that worked seamlessly across product, presentation and international events. The brand was equipped with strong visual tools to communicate clearly, stand out at the Los Angeles fair and support sales conversations with retailers and partners. The collaboration resulted in a consistent and scalable visual foundation, ready for further international growth.

STUDIO BRIGHTSIDE

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