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2024

Podcast: Computers aan de macht

Computers aan de macht? is a podcast about technology and its impact on our future. In every episode, a new topic is explored together with a different guest, always from a curious, accessible and human perspective. The podcast is available on Spotify and invites listeners to think critically about where technology is taking us.

Contained services:

Visual identity, styleguide, social media design, podcast thumbnail

Brand package:

Bright Base

oman wearing glasses and black boots lounges in a purple chair while using a smartphone and tablet, with a laptop nearby in a modern studio setting.
Close-up of a hand holding a red apple marked with a stylized letter C logo against a wooden shelf background.
White tote bag with the text “Computers aan de macht?” and a C logo resting on a purple armchair in front of wooden shelves.
Open laptop on a glass table displaying the “Computers aan de macht?” LinkedIn page, with headphones and a smartphone placed beside it.
Hands holding a smartphone showing a podcast episode of “Computers aan de macht?” on a streaming app, with a laptop blurred in the background.

The challenge

As a fresh podcast concept, Computers aan de macht? needed a clear and recognisable visual identity from the start. The branding had to stand out in a crowded podcast landscape while capturing the energy, enthusiasm and sharp mindset of the host. It needed to feel bold and modern, without becoming overly complex.

Rear view of a woman seated in a purple chair at a desk with a laptop and microphone, facing wooden shelves, with large text reading “Computers aan de macht?”.

The solution

We created a compact branding package tailored to the needs of a start-up podcast. This included brand visuals such as logo, color palette, typography, visual elements and a concise style guide, combined with social media templates. The design translates the dynamic personality of the podcast and its host into a visual identity that feels approachable, energetic and future-focused.

Two Instagram-style podcast posts promoting the tech podcast “Computers aan de macht?”, featuring an episode cover with a smiling guest and a quote about AI and sound on a purple background.
Minimal podcast recording setup with a laptop on stacked notebooks, a black studio microphone, headphones and a smartphone placed on a glass table in front of wooden shelving.
Purple baseball cap with a lime green pixel-style “C” logo resting on a matching purple armchair, styled as branded merchandise for the podcast “Computers aan de macht?”.

The impact

With a clear visual identity and ready-to-use social media templates, Computers aan de macht? launched with confidence. The branding helps the podcast stand out on streaming platforms and social media, while the templates give the host the freedom to create consistent, good-looking content quickly and efficiently. A solid visual foundation for a concept that’s ready to grow.

STUDIO BRIGHTSIDE

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