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2025

NOT A DESK

NOT A DESK is a modular, flexible workspace concept designed for people who don’t want to be boxed in. It challenges the traditional idea of a desk by giving users the freedom to work sitting, standing or even lying down. The brand speaks to creative, independent minds who value flexibility, individuality and conscious choices.

Contained services:

Strategy, visual identity, styleguide, sticker design, social media design (posts & stories) & assets, business cards, T-shirt & totebag design, presentation design, invitation design, magazine design

Brand collab:

School of Branding

NOT A DESK Instagram branding shown on a smartphone, presenting a modular and flexible workspace concept through curated social media visuals.
NOT A DESK branding and stationery design displaying logo, tagline and contact details for a modular workspace brand.
Printed NOT A DESK brand brochures showcasing a modular mobile workspace design, featuring product details and minimal visual identity for a flexible desk solution for modern workspaces.
Responsive Not A Desk website shown on smartphone and tablet, showcasing customisable mobile workspace design and adaptable desk solutions for flexible work environments.
NOT A DESK brand magazine showcasing a modular workspace system, featuring flexible wooden desk solutions designed to adapt to different lifestyles and home office setups.

The challenge

NOT A DESK started as a passion project alongside Andreas’ full-time work. While the idea and product were strong, the brand was still growing organically and needed a clearer foundation to scale. Andreas wanted to invest in the brand seriously and prepare it for bigger ambitions: wider visibility, stronger storytelling and a more professional market presence. The challenge was to turn a part-time project into a brand that could confidently grow, attract the right audience and support future launches.

NOT A DESK product branding and instruction design for NOT A STAND, a flexible and modular workspace accessory designed for adaptable working.

The solution

We translated the core idea of “not being locked into one way of working” into a strong brand concept and visual identity. From naming and messaging to logo, typography and visual language, everything was designed to feel flexible, modular and customizable, just like the product itself. The brand system was built as a tool, allowing users to personalize their NOT A DESK while keeping the identity consistent and recognizable.

Close-up of NOT A DESK branded packaging with orange logo tape, showcasing minimalist product branding and sustainable packaging design for modular home office furniture.
Thank you card for NOT A DESK packaging, featuring minimalist graphic design and brand messaging, placed on textured fabric surface as part of sustainable workspace branding.
Branded launch event invitation for NOT A DESK, featuring modular workspace furniture, minimalist design and adaptable desk concept.

The impact

NOT A DESK launched with a brand that feels as flexible as the product it represents. The identity clearly communicates freedom, choice and individuality, helping the brand stand out in a crowded furniture market. The result is a bold, coherent brand that attracts creative minds and supports long-term growth through customization and storytelling.

STUDIO BRIGHTSIDE

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