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2024

Tiptong

TipTong is a flexible learning platform built for modern learning. They make education accessible anytime, anywhere, for everyone from beginners to experienced professionals. Inclusivity, ease of use and flexibility are at the core of what they do.

Contained services:

Strategy, visual identity, styleguide, social media design (posts & stories) & assets, business cards, webdesign homepage, motion design, print design

Brand package:

Bright expert

TipTong logo displayed on a purple background with a green icon and white brand name.
Laptop on a desk showing the TipTong website with the headline “Adaptive knowledge trainer with real insights”.
Close-up of a smartphone screen showing the TipTong app icon next to standard mobile apps.
TipTong business cards displayed on a perforated surface showing brand colors, logo, and contact details.
Two smartphones displaying TipTong mobile screens with adaptive learning content and a frequently asked questions section.

The challenge

In the crowded learning and development space, TipTong needed a brand identity that clearly reflected who they are and what they stand for. Their existing branding didn’t fully communicate their accessible, inclusive mindset or the flexibility of the platform, making it harder to stand out and connect with users.

Person holding a smartphone displaying the TipTong app with the headline “Learning with confidence” and an image of colleagues learning together.

The solution

We started with strategy to fully understand TipTong’s mission, audience and positioning. From there, we developed a complete brand identity including logo, color palette, typography and a set of digital and print assets. The result is a visual system that feels friendly yet professional, approachable but credible, and flexible enough to grow with the platform.

“Dark purple background with white and green text stating that TipTong is a flexible learning tool offering personalized tips, progress tracking, and easy learning anytime and anywhere.”
“Angled composition of TipTong social media visuals and cards on a light surface, showing people learning together, motivational quotes, job announcements, and app interface previews in a purple and green brand style.”
“Hands holding a smartphone displaying an Instagram post welcoming a new team member to TipTong, featuring a smiling woman framed in a purple layout with green accent labels.”

The impact

TipTong now has a clear, consistent brand that reflects their vision and values. The new identity strengthens recognition, builds trust with users and supports their goal of making learning more accessible. It helps TipTong connect more easily with their audience and positions them for long-term growth.

STUDIO BRIGHTSIDE

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